【Role Description】
This brand marketing director will need to have experience with the many facets of nurturing, protecting, and growing the brand of a global company. Importantly, this role will require the application of traditional branding skills to unprecedented and innovative situations. The right candidate will need to be strategically creative, able to pivot quickly, and comfortable with ambiguity.
This individual will report to Chief Marketing Officer, Japan/Korea and will be a part of the Brand & Creative organization, based in Tokyo, Japan.
【Responsibilities】
・Brand Strategy: Lead the development and amplification of a corporate brand strategy that will drive significant awareness, understanding, purchase preference and brand love for Salesforce in the market, by aligning global brand strategy, assets and guideline and local stakeholders including campaign, product marketing, corporate communications, sustainability, employee success (HR), customer success group (support), etc. The scope of Brand is Product / People / Planet.
・Brand Research, Consumer and Market Insight: Manage Brand Research by partnering global Brand Research, Consumer & Market Insight team and local research companies. Partner with key stakeholders to translate their questions into research methods and plans. Collaborate with team members to analyze results, identify key insights, and generate clear business recommendations
・Contents Marketing Strategy: Develop Contents strategy and amplify it by partnering with Corporate Communication, Product Marketing, Digital Marketing, Campaign team, etc., by partnering with global stakeholders. We aim to develop world class personalized owned media with intelligence
・Agency Management and cross functional collaboration: Partner with agencies and cross functional team to unlock their best potential. Periodical quality review by partnering with Procurement team

・15+ years brand marketing, or creative agency experience
・Experience managing and supporting multiple well-known global brands
・Demonstrated knowledge of branding best practices and principles
・Customer-obsessed and ability to translate data and insights into powerful, compelling stories that bring customers to life and inspire action
・Proactively coordinates brainstorming and ideation sessions
・Excellent verbal and written communication skills in both Japanese and English and interpersonal skills
・Produces well-thought-out presentations
・Proven track record of influencing and inspiring cross-functional peers and senior leaders by generating and implementing new ideas
・Self-motivated and capable of working in a fast-paced, startup environment while managing multiple projects simultaneously
・Natural collaborator and team player. Advocates for team members in a collaborative way
・Ability to adapt to changing expectations and responsibilities as the role evolves
・Bachelor's degree

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