Play a pivotal role in the crafting and execution of SEM initiatives, working on key clients such as MARS, Kenvue and others as an integral member of the search team. Strategy & Planning: Assist in developing and executing PPC campaigns for your clients, ensuring they dovetail seamlessly with the marketing strategy. Keep abreast of PPC trends, tools, technologies, and practices, particularly within the Japan market. Campaign Management: Employ a range of PPC tools to adopt and refine search strategies. Support the management of accounts on platforms such as Google Ads, Microsoft Advertising, and Yahoo Japan. Assist with keyword research, selection, and segmentation. Optimization & Analysis: Monitor campaign performance, assisting in the optimization to hit KPIs and adhere to budgetary constraints. Use analytics tools to help generate insights and actions from campaign data. Support the modification of bidding strategies in response to campaign analytics and market trends. Collaboration & Reporting: Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success. Help produce reports that track campaign performance, offering insights and strategic recommendations. Participate in partner meetings to discuss performance, opportunities, and audits. Financial Management: Aid in managing and reporting on PPC budget spend to ensure effectiveness and ROI. Assist with financial processes to guarantee precise invoicing and budget management.

A Bachelor's degree in marketing, business, or related field, or equivalent experience. At least 4 years of experience in PPC campaign management. Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market. Proficiency in using PPC platforms like Google Ads/Editor, Bing, Yahoo, & experience with Search Management platforms like SA360. Solid analytical skills, comfortable working with data analysis tools like Google Analytics or Adobe Analytics. Effective communication skills, both written and verbal. Demonstrates AI fluency, including the ability to leverage AI tools to enhance work quality and productivity.

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