Strategy & Planning:
・With your Search team develop, execute, and manage PPC campaigns for Adobe, ensuring alignment with broader marketing strategy
・Stay up-to-date with the latest PPC trends, tools, technologies, and best practices. Especially in Japan market
Campaign Management:
・Using a combination of Adobe and Search tools adopt and refine a common approach, methodology, marketing collateral, and training.
・Oversee accounts on Search platforms (using Hybrid Optimization via Adobe Marketing Optimizer) including Google, Microsoft, & Yahoo
・Conduct keyword research, selection, and segmentation
Optimization & Analysis:
・With your team monitor and optimize campaigns to meet KPIs and budget goals
・Analyze campaign performance using analytics tools & client dashboards/data sources to provide actionable insights
・Adjust bidding strategies based on campaign performance and external factors
Collaboration & Reporting:
・Work closely with client, Publicis planning, Publicis data, & global counterparts
・Generate and present regular reports on campaign performance, insights, & recommendations
・Run regular partner meetings to align on opportunities and audits
Financial Management:
・Manage PPC budget efficiency, ensuring optimal spend and ROI
・Collaborate with finance teams to ensure accurate invociing and budget tracking
Continuous learnings:
・Stay informed about Adobe and competitor set nuances, especially for clients like Adobe
・Understand cultural and market specific nuances of the Japan market to tailor campaigns effectively

・Bachelor’s degree in marketing, business or related field or equivalence in work experience
・Minimum of 5 years of PPC campaign management experience
・Proven experience management PPC campaigns for larger clients
・In depth knowledge on the current landscape, bonus if you have Japan background
・Proficiency in PPC platforms such as Google Ads/Editor, AMO, Bing, Yahoo, & others
・Excellent analytical skills in platforms like Google Analytics/Adobe Analytics
・Strong written and verbal communication skills
・Fluent in English; proficiency in Japanese is a significant plus

※年齢制限の理由：長期勤続によりキャリア形成を図るため

※その他の詳細な労働条件は、面談の際にお伝えさせて頂きます。