JOB PURPOSE:
You will lead or assist to fully drive digital initiatives for the LVMH Group.
You will also be responsible for training / support from digital media strategy to execution with the assistance of our agency partner.
You will be responsible or help to build partnerships with key digital media.
You will manage extensive reporting needs with agency partner and LVMH HQ. Includes budgets, deal statuses, competitive surveys, financial reports
KEY WORKING RELATIONSHIPS:
Internal contacts
・LVMH Maisons HQ and local
・LVMH Media HQ
・LVMH Media Digital Director APAC based in SH
・LVMH Media Digital HQ team
・LVMH Digital APAC based in SH, especially Partnerships team
・LVMH Research HQ and local
External contacts
・Media agency – L’Atelier, especially Digital, Data and Analytics teams
・Publishers and Platformers
・3rd party technology and ad serving / tracking partners
RESPONSIBILITIES:
(Closely working with LVMH Media APAC Digital Director, )
・Guide the Maison and agency to deploy best-in-class digital strategy/implementation across LVMH Maisons.
・Lead or assist in digital training & up-skilling of LVMH Maisons, together with Media partners and agency.
・Oversee and benchmark digital performance, and deployment of measurement frameworks for LVMH Maisons.
・Lead and/or coordinate different digital projects. (Programmatic, Ad Verification, Ad serving etc.)
・Establish relationship with Key digital media partners. In some cases, develop special deal with them directly, especially with local partners. (Price, Information sharing, Training etc.)
・Lead or support with digital negotiation process – including reviewing agency reports / documents, managing timeline of internal / external deliverables related to the Group negotiations. Challenge to acquire the best deal with media partners until last minute.
・Monitor the new digital trends, propose the key trends to be shared with Maisons and Media team.
・Be the interface of HQ LVMH Media Digital team
